30 Floors Up

by Dateline NBC. Survival. Launched Oct 25, 2026, 7 days ago.

Estimated value

About $45K

Likely $22K to $92K: about $10K a month in revenue × 4.5 months.

It isn't on Roblox's Top Earning chart today, which runs down to games earning about $26K a month, so it most likely earns less than that. Slow-build genre, usually 3 to 6 months of revenue; we use 4.5.

Low confidence. It's worked out from public numbers the same way as our board; real earnings decide a real price.

Players right now
1,281

Live from Roblox

Visits a day
42K

Lifetime average

Total visits
329K

3,033 favorites

Rating
57.1%

1,297 votes

Rank in its genre
#20 of 21

Young Survival games on Roblox's charts today

What stands out

  • Inside the breakout windowLaunched 7 days ago. Of the young games in Roblox's top 100 that we studied, 74% were under 60 days old, and the typical one was 37 days old.
  • People stay a whileAbout 44 minutes per visit, in the top quarter of games by GameAnalytics' benchmarks (the top quarter starts at 14.5 minutes). This is rough, since it uses lifetime visits.
  • Updated 5 hours agoEvery new hit we studied had been updated in the past week, and the typical one in the last 9 hours.
  • The only game in its group69% of recent hits are set up this way. It makes a sale simple: the group changes hands and the game goes with it.

Worth knowing

  • #20 of 21 in its genreAmong Survival games under six months old on Roblox's charts today, by players right now.
  • Fine for most brand dealsRated Mild (blood (heavy/unrealistic), fear (occasional/mild)), with no outside brands in the name. Most brands are fine with that; family-only brands prefer games rated Minimal.

The full read

What to check before you buy or sell, its passes and products with their prices, who owns it, how many servers are running, its age rating and buyer signals, with our call on it.

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Players, visits and votes were read from Roblox's public data at Nov 2, 2:35 AM UTC, and pages refresh within the hour. Trends come from our daily readings, the last on Nov 1, 2026. Visits a day and value are our estimates.

A link like roblox.com/games/123…, a place ID or the game's name. Or swap roblox.com/games for spawnbook.com/g in any game's link.